It started out as a way to raise money for the holiday lights on 125th Street in the middle of a recession. Now a collection of Harlem community groups is banding together to promote businesses in the neighborhood.
The Promotional Alliance of Harlem consists of the 125th Street Business Improvement District, Harlem Business Alliance, Harlem Park to Park and the Aloft Harlem Hotel. With a mantra of “Fun, Fashion and Food,” the group, which has about 1,000 businesses under its umbrella, is out to highlight all Harlem has to offer. Continue Reading →