Marketing: The Top10 Benefits of E-mail Marketing

wordle-marketing-trends-20101Why does email marketing present such a benefit over other more traditional forms of marketing? Why does it drive better returns on investment and customer engagement metrics than other marketing techniques? Why would you invest the time and resources to develop an email marketing program at all? Continue Reading →

Dr. Thompson: How To Make Money During a Down Economy

By Dr. Maxine Thompson

Are you angry about the economy? I don’t know about you, but I get angry in this down economy. Why? Because it has a trickle-down effect on all small businesses.

In my case, particularly as a literary service provider, some clients don’t pay when they should because someone hasn’t paid them.

We, as literary entrepreneurs, must adjust our marketing strategies.

But, instead of getting angry, how about if we get busy?

How about if our anger could move us to another level? A level of action.

Let’s look back in history. During the depression, women found ways to make it for their families by cooking, sewing, quilting, washing and ironing clothes for other families, etc. Continue Reading →